What should be the role of a company in society, globally and locally, in the context of the changing global environment?

1.Company is not known socially very much locally aggressive marketing to be done for company's presence. 2.There is not much space for even incremental innovation in any area. 3.A team to be formed who can think in areas like distruptive innovation which has to work totally away from drreddys pattern.This will excel the way we work for current faster world.

“Should” take present what the customers do with the product, but also what they will do with the packaging, containers, spares, indirect products or any thing that accompanies the main product. The responsibility does not finish delivering the product. Use the ecological scale cost-benefit and to show commitment with what we are doing to transform the natural resources in supplies, including the theme of energy invested in the processes.

Companies should not only provide for a livelihood of its employees, but make focussed efforts towards any of the identified social responsibilities at the global perspective and scale.

Companies can adress these issues with better work culture and value systems. Companies should take utmost care in which they are working and living. They should act in a socially responsible way. Companies should build up walk by talk image to avoid criticism. Customers delight is the key in products/services.

Most of the times enterprises need support from financial institutions, government and society for wealth creation. Risk mitigation is the only challenge for all the stakeholders. Government should support the enterprises with flexible policies. Intelligent and calculated risks are needed.

Any company is a part of society. The companies should take utmost care about the nature and serve the community in which they live and work.

Socially: Provide quality products Globally: Make proud of the origin nation and Locally: Provide employment and participate in overall development of the locality by participating in developing infrastructure & education

The new generation companies world-wide have greater responsibility on them towards the next generations in terms of striking a greater balance to socio-ecological factors apart from being mere economic-centred.

Individuals can produce and trade, so can groups of people, but companies are different. They are granted their own identity so can outlive their founders. They can take forms that span centuries and continents. In return for these almost supernatural powers we should expect a great deal. Companies should make and deliver long term strategies so that those who work for and trade with them know where that journey might take them.

3 key roles along with the pursuit of profit: a) Facilitate inclusivity of cultures, ideas, viewpoints and regional nuances into/ from employees, customers and investor to create a self-sustaining platform of cross-fertilization and ‘automatically enabled’ distillation of the most appropriate course of action for the business in its socio-political ecosystem. b) Institutionalize the practice of ‘giving back’ to society at a local level, by embedding some meaningful goals on that front into KPIs of employees. c) Focus attention and efforts on ‘psycho-somatic’ development of its corporate citizenry in order to inculcate a sense of ‘balance’ at a personal and professional level. That will have an enormously salutary impact relationships and collaboration at an interpersonal, cross-enterprise, and state-enterprise level.

Apart from sticking to the basics of business - Creating wealth & sharing the innovation, products or services with society at large; Companies need to play roles such as: an educator of ethical practices, role models of creating enterprise. They need to be more "inclusive" to the society, being evermore receptive to ideas from within and external.

"Shoulds" imply obligations or moral imperatives. They leave people pious or judged and make it hard to make a difference. Inspiring companies what is possible, starting with hard core issues like the bottom line impact of enlightened practices, is a more practical way of approaching the issue cince humanity is endlessly creative and there is no set way and there are no set ways to further the interests of humanity and therefore society.

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