How can companies address their critics and form productive relationships which yield positive outcomes?
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Answer the critics, but demand the critics ask sensible questions. Companies often seem to know what they do, and who their customers are. They are less often able to ask why they do what they do, and why only for these customers.
1) Determine who are the 'real critics' and who are the detractors 2) Create a forum to acknowledge, understand, and activate efforts to implement constructive recommendations, preferably through a DIY model from the valuable critics by creating appropriate stakeholding relationships with them.
By looking at what they stand for and are prepared to be counted for - by knowing their purpose and exuding it throughout the organisation. In essence, by walking the talk.
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