Shaping the future of business success by being online, social and connected
It is with great pleasure that Tomorrow’s Company is now launching a revamped website, that both houses the former www.tomorrowscompany.com as well as www.forceforgood.com
Welcome to our new website - a website that not only looks different but also we hope does justice to what is special about Tomorrow's Company.
A website which embeds and gives voice to our brand - that we shape the future of business success. This may appear a big claim but as you will see from the evidence on the site it is justified: our impact on UK company law and on the stewardship code, on the formation of UN PRI, on new thinking and practice in corporate reporting and governance, on developments abroad such as King III; and perhaps above all on how many business leaders have 'lived tomorrow's company' in driving the success of their own businesses.
We've talked to a lot of our members and project partners as well as taking advice from those at the cutting edge of social media practice, communications and web technology
What we've tried to do is to translate what is distinctive about Tomorrow's Company that is felt and experienced from our projects and events to our website - rather than just update functionality and improve design, which has certainly been needed.
We bring people together focussing around business critical issues to create new insights and solutions which add business value, recognising that business success is integrally linked to long-term relationships with all stakeholders, recognising the inter-dependency and opportunity of social, environmental and economic forces.
New web platforms provide new and exciting possibilities to better engage more people in new and deeper ways on the themes and issues which shape our agenda - do take a while to explore our new website, for example:
- the use of twitter and the aggregation of #content around issues of governance, leadership, stewardship, sustainability and so on
- the integration of LinkedIn, an increasingly important basis of professional network and engagement
- creating platforms which build not just communities of interest but also of insight and solution.
Critically we hope that the new website will be a hub for our social media strategy, for co-creating sustainable value that delivers business success and other wider outcomes.
From now on this website supercedes our old tomorrow's company website and also incorporates the content on www.forceforgood.com
Of course, a website is not a thing, a book which sits on a shelf, a nicely designed object sitting in a museum. It will be what it can and should be if it comes alive, if you use it. It is a work in progress and will evolve. Your content and your ideas will be hugely welcome: do get in touch with Luisa Bramao Ramos at email@example.com, who as our new Head of Strategic Communications has done so much to create this website.
So thank you for your support without which we would not be able to do what we do, of which this new website is part - we hope you will like it but above all that you will make good and full use of it.
With best wishes