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Building a diverse culture to drive innovation with Geraldine Huse, VP Global Sales, P&G

21st April 2016 @ 3:00 pm - 6:00 pm

Members only event

Many large organisations struggle to combine scale and structure with innovation and initiative. And in the pressure to produce short-term results, trust, reputation and innovation can all suffer.

P&G is an exception. It already has 4 billion customers and it aspires to serve the world.  It owes its global reach and the strength of its brands to a particular culture of innovation and freedom in which diversity has played a unique part.

One of the architects and champions of this strategy worldwide has been Geraldine Huse, now Vice President Global Sales for Procter & Gamble.

In an interactive session Geraldine Huse described:

  • Where P&G were and how it has changed
  • How a culture of diversity has helped deliver better business results and the avoidance of major mistakes
  • Why diversity matters to P&G
  • How to promote diversity in countries as different as the UK and Saudi Arabia
  • Encouraging people to manage themselves and their careers
  • Adapting the role to the individual
  • The importance of intentional leadership and hard work in driving diversity

Since 2000, Geraldine has led an initiative to address what was previously a very male-dominated sales function.  This delivered a fundamental step change in diversity at the organisation, with a 16% increase in female entry through recruitment. In 2000, Geraldine was the only senior manager in the function in the UK. Now, 32 of 60 managers are women. Her leadership resulted in the company’s sales function in the UK going from one female associate director to seven men and seven women.

The mantra Geraldine championed above all others is “you get what you measure”, and from the outset she established clear goals to achieve as signposts to progress.

Geraldine’s work has inspired increases in female leadership across the total UK, Western Europe and Global organisations, which now operate at 55:45 representation split. Geraldine is also a great champion for diversity outside the company, speaking widely and helping other companies learn from her success.

In the course of her remarks Geraldine challenged participants to offer their own insights and reflections.


21st April 2016
3:00 pm - 6:00 pm