Fink again - Tomorrow's Company

by Mark Goyder _______24th January 2022

Here is a question to ask your colleagues or, if you are a teacher of business, your students. Try dating these two statements:

Putting your company’s purpose at the foundation of your relationships with your stakeholders is critical to your success.

Tomorrow’s company defines its purpose in a way that inspires whole-hearted commitment to achieving goals which are shared by all those who are important to the company’s success

One of them was made in 1995. One of them was made in 2022.

Read the rest here.

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