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Business Meeting at Small Table


Our history

In 1993, the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) initiated a business-led inquiry into ‘the role of business in a changing world’. The objective was to develop a shared vision of the company of tomorrow. The findings of the Inquiry, published in 1995, introduce the concept of an inclusive approach to business success in which a company:

  1. defines and communicates its purpose and values

  2. develops a unique success model

  3. places a positive value on each of its relationships

  4. works in partnership with stakeholders

  5. maintains a healthy reputation.

The Centre for Tomorrow’s Company (CTC or ‘Tomorrow’s Company’) was founded in 1996 following the success of the Tomorrow’s Company Inquiry, and in response to demand from businesses involved in the inquiry to carry forward the work that started in the inquiry. Tomorrow’s Company was founded in response to demand from businesses to introduce the concept of an inclusive approach to business success.


Our approach

Our four stage approach is designed to drive conversation from ideas to action. It is our view that there is frequently a huge amount of discussion around issues, but far too little action. Why has there been so little progress? In highly competitive markets, traditional business models, siloed thinking and stand alone approaches have failed to address what amount to highly complex and interrelated issues. We believe that unlocking breakthrough innovations in these areas will only happen if we collaborate across industry and work together with civic society.





We create a core steering group of key business leaders who are committed to addressing the issues at hand. We conduct baseline research to support our overall aims, scoping the challenge and the opportunities it presents. This is a multi-disciplinary approach include analysis of qualitative and quantitative data, roundtables, expert interviews and conversations with relevant wider communities

The steering group and people within their organisations, along with Tomorrow’s Company run engagement programmes including Live Lab events, other collaborations and meeting with civil society leaders and social innovators. We facilitate these large-scale collaborative events to develop new solutions, connect people and start to build a vision for the future.

Through inquiry and engagement we develop innovation. This will include outlining the systemic issues inhibiting progress, together developing a series of practical solutions that help to stimulate a different dialogue. We will look to scale these innovations and encourage large organisations to pilot them, or sponsor their development.

We will look to convert this work: from a series of interventions to a movement-building platform. This includes developing our insights into substantive reports that will capture the process and outcomes, presenting the findings to government and other policy makers, using social and other creative media, and seeking to raise support for future development of ideas and innovation.


Our impact

Our work has driven responsible behaviour in companies worldwide – the value and impact of our work is publicly endorsed by many current and former business leaders.

We have significantly influenced the direction of corporate governance – including defining the inclusive duties of directors for the UK’s Companies Act 2006 and influencing the King III report in South Africa and the Commonwealth corporate governance guidelines.

We have stimulated widespread interest in investor stewardship – our pioneering work led to the development of the Stewardship Code, and  the creation of UN Principles for Responsible Investment. We are now working with groups in Japan and Singapore to influence new codes there.

Purpose, value and relationships are now seen as critical to business success – a focus initiated by us in 1995 and popularised through twenty years of research and advocacy. This is has inspired a range of new advisory companies and initiatives such as Blueprint for Business and is reflected in the Financial Reporting Council’s new focus on issues of culture.

We have consistently delivered public benefit  – with over 30 reports and toolkits available for free online and a regular programme of free, public events with previous speakers including former American Vice President Al Gore and the Chairmen of John Lewis, Nestle, BAE Systems, EY, PwC and UBM.

Speakers at Conference


Our people

Mark Goyder

Tomorrow's Company

Mark is a champion of better capitalism. He is an award-winning speaker, writer and broadcaster, and Founder of Tomorrow’s Company, a think tank that has works with business leaders, investors and policymakers and partners to inspire and enable business to be a force for good in society.

Peter Ward

Founder & Director
Telos Partners

Peter qualified as a chartered accountant and spent 15 years as a partner with Deloitte and, through merger, Coopers & Lybrand (now PricewaterhouseCoopers)., and a member of the original Tomorrow’s Company Enquiry.

Kevan Williams

Associate Professor of Strategy
University of East Anglia

Kevan teaches undergraduate and postgraduate students in areas such as strategy, leadership, change, governance and ethics. He is a mentor to business owners, is an author, facilitator and a trainer.

Scarlett Brown

Director of Research
Advisory Board

Catherine is a Values-Led Consultant, Non Executive Director, Coach and Mentor who drives performance, growth and transformation for organisations across sectors, including finance, healthcare and education.

Jonathan Maguire

Programme Director
Tomorrow's Company Academy

Jonathan is our Programme Director and has over fifteen years of experience working on youth development programmes, and launched his own social-impact focused documentary production agency in 2012.

Catherine Barber Brown

Values-led Consultant
Tomorrow's Company Academy

Catherine is a Values-Led Consultant, Non Executive Director, Coach and Mentor who drives performance, growth and transformation for organisations across sectors, including finance, healthcare and education.

David Thomas

Facilitator, Advisor & Coach
Tomorrow's Company Academy

David is a facilitator, advisor, coach and mentor to people and organisations wishing to learn about and implement Lean Thinking programmes and continuous improvement techniques.

Lella Halloum

Speaker & Award-winning thought leader
Tomorrow's Company Academy

Lella is a frequent global United Nations & industry-recognised speaker, award-winning thought leader, and advocate for young people. She strives to create unique opportunities for young people, particularly underserved & underrepresented groups.


Let's work together

If you're interested in learning more about our services, or would like to schedule a call or online meeting, please fill out the form and one of our team will be in touch.

Thanks for contacting us!

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